Ava Rocking Out from David Leblond on Vimeo.

Ava eating corn from David Leblond on Vimeo.

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The reason I have priced my apps at $0.99 isn’t because I’m trying to undercut the price of the competition (and in fact I’m not sure I even have competition for my apps, I haven’t really checked.) The reason I price them that way, is that is what they are worth. They do one thing, and I hope they do it well, but really if you want to time how long your baby is taking a nap for, you aren’t going to want to pay $10 for that luxury.

Of course, I can afford to do this because writing these apps is not my full time job. And it is only me writing the apps. Some app developers choose to start their own companies, hire out developers and artists and lawyers and get office space. That is all nice and good, but it drives up the cost of the app and if the utility of the app doesn’t match then guess what? You aren’t going to be able to sell enough to pay for the developers, the artists, the lawyers, or the office space. That is life. That is how all companies work except for banks. If you are a bank and you screw up, you can beg the government for money and they will pay you in the billions. Car companies? Yeah, you can try but apparently someone in the government has a brain after all.

I’m not telling anyone how to run their businesses, if you want to start your own business selling iPhone apps go right ahead. Just remember, if your apps don’t sell and you lose the shirt off your back, please don’t blame Apple and don’t blame other application developers. Your company, your risk, so please stop complaining.